Atari, making a comeback.
An unforgettable name. Which turns out to be key in today’s saturated App market.
“The great thing about Atari and its very brand is that it is recognizable. … You understand what it is, and frankly, in the App Store or the Android Marketplace, discoverability is a big issue for people who are releasing their games. One of the benefits of Atari is that it creates instant recognition and discoverability in the App Store and the Android Marketplace.”